"Ré la blanche" has been an ever-growing success for decades. The secret? Quite simply the charm and authenticity of its villages, with their low-slung houses, whitewashed facades and hollyhocks, as well as an area of golden sandy beaches, salt marshes, pine woods and vineyards, all to the delight of cyclists. Because here, the bicycle is king, symbolising an art of living and an eulogy of slowness that is happily cultivated.